Wednesday, 22 July 2015 00:00

Primo Cruz | "Don’t Try To Hide"

Written by  Nelson Martinez
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"Don’t Try To Hide" is a floor thumping EDM song full of attitude and electronic landscapes. The song features sultry vocals from songstress Liz Primo and a power house performance by Primo Cruz.

The song was produced by dance music producer Oba Frank Lords. The single and video will be released world wide with a Mad Max - style short film/music video that was directed by hip hop video director
Antwan Smith.

The music video is a feast for the senses that captures the insane and over the top visuals carefully crafted to take the viewer on a journey into the dark and intense world of Primo Cruz.

Director Antwan Smith who has directed projects for artists such as; Sean Paul, Rick Ross, Timbaland and the Oxygen Channel's hit reality series "Sisterhood Of Hiphop", teamed up with Primo Cruz and crafted a video that has a Mad-Max style theme. The video is being crafted as a short film music video to give a storyline that captures the essence of the song "Don't Try To Hide".

Primo Cruz became popular hosting primetime TV shows such as "Adrenaline Hour" and T.V Latin Music Hour - “It was a fun and controversial music video show that allowed me to expose the booming Miami audience to music that I liked to listen and dance to.” said Primo Cruz.

Unlike other music video shows, Primo became the first VJ to ever put on primetime TV, Cuban reggaeton music videos which no other country was doing. While Primo was becoming a popular TV personality in Miami, and partying like a rock star with the best in the music industry, he took the opportunity and teamed up with local producers and DJ’s and began to develop his own signature hip hop style infused with a beat driven EDM flavor.

He inked a deal with local label 4 Power Records and released handful of singles, including; "I Need Love" - Ft "Oba Frank Lords", “Been Made” and the EDM club thumping anthem “Watermelon Chalk” among others that have charted on iTunes and other online music retailers.

“I'm not just your ordinary guy that plays by the rules very much, I'm Primo and when I work on my music, I always break rules... Teaming up with producers such as Soulistk and Obá Fran Lords.

“When you listen to “Don’t Try To Hide”, you immediately know that Primo Cruz is ready to attack with his deep and hard hitting vocal delivery. No one else can match his signature voice.”

Nelson Martinez –Trigga Entertainment

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Read 959 times Last modified on Thursday, 30 July 2015 21:56

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